Invented by Margo Berman, professor/author/inventor, the tactikPAK™ series is a fun, interactive digital tool. Each topic acts as a mobile tutor to spark your imagination.
Punctuated with whimsical illustrations and quick little quizzes, tactikPAK™ guides are perfect study buddies.
Mix and match the nine exciting crash courses. Then, pick your favorite formats. It's your choice of ebooks and apps.
ABOUT THE tactikPAK™ DIGITAL SERIES
It’s an exciting, fit-in-your-pocket business tool. Designed to inspire innovative and creative thinking, tactikPAK™ courses are now available in many topics, including:
• Advertising • Copywriting
• Creativity • Design
• Promotion • Presentation
• Public Relations • Resume
It’s that simple. In fact, applying tactikPAK™ principles couldn’t be easier. Use the series to:
• Spark creative ideas
• Sensitize your marketing sensors
• Stimulate your right brain into action
Each one of the tactikPAK™ ebooks and apps examines a specific principle. Every principle has a matching acronym. For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research. Use the information to guide the creative solution. This will help you develop an on-target and on-strategy message.
Focus your attention on the key points as you go through the modules, acronym by acronym. Identical word endings unify that module. For instance, Copywriting has "ance" at the end of each key word. You’ll find the interactive quizzes are fun to do. And they’ll make it easy to master each course in a flash!
The tactikPAK™ series (Patent Serial No. 08/002,155) was created by Margo Berman, an award-winning creative talent, recognized advertising professor, author, inventor and corporate trainer.
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