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Margo's Story

Invented by Margo Berman, professor/author/inventor, the tactikPAK™ series is a fun, interactive digital tool. Each topic acts as a mobile tutor to spark your imagination.


Punctuated with whimsical illustrations and quick little quizzes, tactikPAK™ guides are perfect study buddies.


Mix and match the ten exciting crash courses. Then, pick  your favorite formats. It's your choice of ebooks and apps.



It’s an exciting, fit-in-your-pocket business tool. Designed to inspire innovative and creative thinking, tactikPAKcourses are now available in many topics, including: 1) Advertising, 2) Ad Strategy, 3) Copywriting, 4) Creativity, 5) Design, 6) Presentation, 7) Promotion, 8) Public Relations, 9) Resume,

and 10) Writing.

It’s that simple. In fact, applying tactikPAK principles couldn’t be easier. Use the series to:

Promote innovative thinking

Produce unique solutions

Provide breakthroughs


Each one of the tactikPAK™ ebooks and apps examines a specific principle. Every principle has a matching acronym. For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research. Use the information to guide the creative solution. This will help you develop an on-target and on-strategy message.


Focus your attention on the key points as you go through the modules, acronym by acronym. Identical word endings unify that module. For instance, Copywriting has "ance" at the end of each key word. You’ll find the interactive quizzes are fun to do. And they’ll make it easy to master each course

in a flash!


The tactikPAK™ series (Patent Serial No. 08/002,155) was created by Margo Berman, an award-winning creative talent, recognized advertising professor, author, inventor and corporate trainer.


Discover other Creative Catalyst Unlock The Block, Inc. products. And, get ready to...Shatter The

Gray Matter!™

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