Fun and Games
What is creativity? Is it being good at puzzles? Solving problems? Coming up with new ideas? Finding new uses for existing products? It’s all of that and more. It’s allowing yourself to find the “fun zone.”
It’s giving yourself permission to play. To act silly. To feel like a kid. The fact is, the more relaxed you are, the more creative you’ll be.
So how do you begin? By deciding you’re going to have fun. You're going to play. You're going to doodle, daydream and draw.
Start by becoming creative in everything you do. Whether it’s writing your resume or planning a party. You look for offbeat solutions and unexpected alternatives. You start to let loose.
Each step of this marketing workshop focuses on a specific principle. You're reminded to ask questions like, “Gee, what would I do with this? How does this work? What’s this for?”
Simply apply that kind of relaxed thinking as you go through the sections, acronym by acronym. And you’ll be a creative genius in minutes!